Competition exists because your customers have many options and limited time, money, and attention. It’s important to know your competitors so that when you’re asked, “Why should I spend my money with you?” you can differentiate yourself and speak confidently about it. That “something” may not be the core of your business, but it will help you stand out from the rest. It all comes down to perception and what customers think of you and your business. What do you want them to remember?
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